The shock.
Part of the surprise of the whole thing is because there's a massive swathe of the population with unpleasant views, beliefs, ideas, whatever who have effectively been gagged by society.
Now you have no idea what they think, they aren't in the streets with placards, they aren't writing editorials, they aren't presenting breakfast TV, you can't hear them alone in the dark, screaming at the telly, waiting, just waiting, to vote...