Bet it isn't.
"WileyFox sold a respectable amount – half a million devices – without becoming a household name. But that was a tweaked reference design. With its first in-house design, launched today, that's sure to change."
Yeah, still don't see it becoming a household name. Sure, it looks like a decent enough phone. But there are now an awful lot of decent enough phones at the £150-200 price point, as well as a huge variety that are a bit less or a bit more depending on exactly what you're looking for. Being a decent but extremely generic phone that looks and costs the same as all the others is not something that will catapult you into the public awareness.