It looks and has VERY similar specs to the Xiaomi Redmi 3S - which is absolutely no bad thing at all. It seems to be about £30-40 more expensive but you're getting local support, a local ROM and that brilliant screen replacement offer. I'm happy to import from China and pocket the difference but for your average Joe this does look good. Other than waterproofing I look at my Redmi 3S and wonder just what it is that a £600 iPhone/Galaxey/Xperia etc. has that I might be missing.