Re: As has previously been commented...
What is this Sh1t? Why is it here? What does it mean?
Easy. One of the ways to get market awareness is getting people to talk about it, and it appears these people think the El Reg crowd is a target market. Hence "giving" articles - stuff that appears to give you insight but tend to veer so close to outright selling that it's painful to watch.
I spent a couple of years working as a consultant for a big company, and part of the reward structure required writing "thought leadership". The drivel that was developed under that banner was mostly at an awful "we will show you how to breathe in and out" level, yet was published with great fanfare by marketing (well, OK, they didn't know any better, bless).
This article is only a shade over that. As it appears to be a series, I hope it gets better - fast.
Biting the hand that feeds IT
