What's in a name?
A rose by any other name would smell as sweet.
Alternatively, when things aren't going well, just change the name.
FTTP is now 'full fibre'
Windscale is now Sellafield
Radiation is now 'Magic dust'
{Thanks to old Friends of the Earth T-shirt)
I musn't be too negative though - hopefully I'll join the 2% in a couple of months.