"Apple does understand how important Good Customer Relations is to a brand."
So Apple's steadfast ignore-it-maybe-it'll-go-away and stony silence regarding the iPhone 6 Touch Disease, leading one typically temperamental French bloke to go all Steel Balls on them, so this is "good customer relations"?
So the best that they can do is offer a replacement for typically $400, thus making a likely tidy profit on the order of about $250 from each victimized owner. Converting poor build quality and consumer abuse into a new profit center? Seriously?
Have they even acknowledged the issue yet? Anything? Memo? Press Release? ANYTHING?
Sorry, they're precisely as sleazy and slimy as any other corporation. Not an iota less.
If they come for dinner, count your spoons before they leave.