Re: Vodafone apologises profusely..
......."it should impose a norm on them so packages can be compared."
Absolutely right. Supermarket items like bread, jam and detergents generally come in standardized weights so comparison is simplified.
If this is important for a trivially priced grocery purchase, how much more important for a 2 year contract for (say) £40 a month ?
But the telcos and broadband firms (these days mostly the same bunch) rely on confusion marketing to differentiate essentially identical offerings.
Glad to see that more customers are purchasing phones unlocked, unsubsidised, from the likes of Argos and Sainsbury's so, at least, the telcos' obfuscation over "free" (locked) devices isn't a further complication when comparing.