A bit of envy
According to Amazon's published financials the company is profitable with or without AWS. And AWS is their most profitable division. Amazon seems to be growing in both total customers and profitable ways to separate the customers' money for various product and services. Amazon is originally a retailer and is used to retail markups which are not all that high. Cisco and other kit manufacturers are not used to retail style margins so they do not understand how Amazon or AWS can be profitable or how any retailer survives.