Re: 30% never owned another brand?
"My experience is that by '98/99 pretty much everyone I know (Id have been around 17/18) had a phone."
To be fair, your peer group probably wasn't typical of the population as a whole. After rich professionals, I'd say that older teenagers, students and twentysomethings were probably the first to adopt mobiles en masse when they became affordable enough in the late 90s.
That said, we're only quibbling about 18 months or so; when they took off, they took off *quickly*.
Even my parents got their first mobile phone at Christmas 2000- shortly after I did, and that's because I'd returned to university and everyone else had one!- so it's a sign they were approaching (if not already at) "every man and his dog" status by that point. :-)
Ten years ago (i.e. 2006)? Every man's dog was already on his third phone by then. (^_^)
Edit: An analogue phone?
Biting the hand that feeds IT
