Re: Ken 16 Re: End User?
"No, the customer is the one with the hole in his chest, the end user is the one who served him with it." The customer is the people who paid for the round, in this case HMG's MoD, and the end user is the soldier shooting the round. The fun bit is when the customer's idea of what to buy does not correspond with the soldiers' views on what kit they should be getting.