Sounds like Ig Nobel prize material!
This is exactly the sort of science the Igs would reward.
This year's Ig Nobel recipients won 10 trillion dollars (Zimbabwe dollars). Among the winners were Volkswagen, who won the Chemistry prize "for solving the problem of excessive automobile pollution emissions by automatically, electromechanically producing fewer emissions whenever the cars are being tested.", and the Canadian and US team who won the Peace prize for the study "On the Reception and Detection of Pseudo-Profound Bullshit".
http://www.improbable.com/ig/
Biting the hand that feeds IT
