Re: Given a capative market..
You might want to give the stuff from the Affinity guys at Serif a go.
Affinity Designer and Affinity Photo may not have the whole sea of Photoshop tools available but they're rapidly getting there and it certainly is priced attractive enough to give it a shot. I normally don't get on with designer tools as I'm not a pro, but their stuff is *very* usable and is feature rich enough to be a sensible alternative for professionals on a limited budget.
Not affiliated, just a happy user of both.
Biting the hand that feeds IT
