Let me boil this article down to a couple sentences: what you described is basically this thing called "business" which happens every single day in every single company that is offering multiple products/services to customers. The organizations (really the market) figure out which products/services/features best suite the customers needs and the most useful/valuable/beneficial product wins out. The kicker here is Dell EMC is already starting out with the best, most comprehensive set of products/features from which to choose from, so what will eventually distill out of that is an even better experience for the customer. Again, this type of internal competition and culling happens every single day in every business. It is called capitalism and survival of the fittest and by definition the best solution wins out.