Reply to post: business as usual

Inside our three-month effort to attend Apple's iPhone 7 launch party

gzuckier

business as usual

The keyword being business. Print a bad review of an automobile, never get invited to the press junkets and early model previews and so on provided by that company again. Pan an upcoming movie, never get invited to a media preview by that studio again. Bad review of a book? Never get a preview copy again. Etc. And losing that early "exclusive news" is more deadly to a publication than losing advertisement money.

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