The problem here is . . .
. . . is that Alan Hely works for a small start-up tech company which lacks the financial resources to shield itself against potentially damaging publicity from giant media corporations such as Vulture Inc. Nor, because of its puny size, can Mr Hely's employers afford the staffing costs of a professionally-run Department of External Affairs, or even hire in a single individual with the faintest idea of how corporate Public Relations actually works.
Though this is all a bit distressing for those, like me, with an innate goodwill towards any little business hoping one day to be a big business, there's nothing we can do about it. Even a megabucks media colossus like Vulture Inc can't do anything either, for the well-nigh heroic benevolence shown by Kieren McCarthy has obviously been in vain.
For now, and for the foreseeable future, this frail, tremulous Californian enterprise will just have to struggle on, not only against the twin obstacles of lack of working capital and absence of communications expertise, but also against the reputational damage wrought by that unfortunate, though entirely accurate, marketing sobriquet to which it is so memorably linked:
APPLE. Frightened To The Core. ©
Biting the hand that feeds IT
