Re: Why?
If the data transfer is 100MB over 3 mins, there is little point in implementing USB3. I get where you are coming from, though. Zippier flash and USB3 would have made this a really fantastic product.
Sounds a useful piece of kit for faffing about with and pulling photo's off my iPhone into an archive on the device so I can share them at the time rather than having to download them from the cloud. So IMO it does appear to solve a problem. I've ordered the 128GB version today, and am quite hopeful....