Re: Understandable...
It depends does putting the price up increase or reduce the revenue/profit?
Seeing as the cost for an individual to make a call is very low (the Cost of Sale) then by reducing prices you might increase the take up and therefore increase overall profits.
We had a product with minimal cost of sale per user but a large yearly fixed cost for us to provide. We were barely breaking even, reduced the cost by 50% and now we have doubled the revenue paying for the service twice over.
