Reply to post: Re: Meh

Mozilla's trying on seven hot new spring/summer logo looks

Kristian Walsh Silver badge

Re: Meh

Agreed. I'd be shocked if I heard they paid money for any of these. It's not that I don't particularly like the work, it's that they all show a lack of understanding about what a brand logo is supposed to be.

A logo is not a "picture", it's a visual component that has to be used in a wide situations, from signage to promotional items as well as the more obvious documents, advertising and websites. Some of these would be a total pain in the ass to integrate into any kind of layout (Flik-Flak, #7, is the worst, but "Impossible M" is equally difficult, and the type doesn't fit the graphic properly), never mind the more inventive ways that branding is applied in the real world.

My vote would be to just adapt the dinosaur-head image that MDN has used for years, and keep the existing "mozilla" type - it's recognisable, distinctive and it can be used widely.

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