"non-toxic bullet" - you just gotta love that.
BTW, the time I was in the army coincided with the time petrol with lead-based additives was phased out. There was a campaign to promote the all-new lead-free petrol. They had stickers with slogans around the lines of "lead-free is the way to go, I'm all for it" etc without specifically mentioning that this was all about petrol. Some joker plastered dozends of those stickers all around the shooting range.