Daddy, what's a strawman?
A forgotten format that, as you say yourself, has "continued on an ever upward trend".
Oh yes. totally forgotten.
I'm one of those odd people who like to actually own their movies, rather than have some vague cloudy library that can be pulled at the whim or failure of some overseas company. I also want to watch them in high quality, and not be dependent on having a rock solid high bandwidth internet connection when I want to watch them.
The fact that the same form factor can now hold 4K movies is just the icing on the cake.
/Have Amazon Prime. Not impressed with the free offerings or the rental prices. Won't be renewing.