Re: Pushback
"The publishing industry, I think, waited too long. They've lost their power."
That's it in a nutshell, at least where publishers are concerned.
They were far too beguiled by the apparently bottomless pit of money on offer to work out that per ad revenue was going to plummet with programmatic buying. By the time they 'got it' there was no financial wiggle room left, meaning no leverage with the adtech leeches. After which its all downhill, with little choice to pursue revenue with more ad stuffed pages, more intrusive formats and even more tracking, which is exactly where Adblock use heads north fast and things go from very bad to much much worse.
Adblocking will eventually kill the worst excesses of adtech, but anything worthwhile that emerges from the wreckage will be too late for most top flight publishers.
Biting the hand that feeds IT
