Don't know what all the fuss is about.
With Firefox lined in uBlock, NoScript and Bluhell Firewall, I haven't seen an ad on a Facebook page for about 2 years (or on the Reg for that matter). The more they fight to feed this rubbish to my screen, the more I will ensure it is blocked.
A simple message for all the ad mongers to understand, they should be getting it by now surely....