If it doesn't deserve an exclamation point, I don't know what does
Although it's not matching up to the initial claim of being akin to slow, non volatile memory, this is exceptional.
GPUs? The GTX1080 averages 20-30% faster than a 980Ti, and this is seem as exceptional.
CPUs? Using Intel's own (optimistic) numbers, a Skylake 6700K is '30% faster than a three year old PC' (i7 3770K)
20-30% is seem as decent, and the article complains about a technology averaging 5x to 10x improvement, depending on area?