Responsibility to train users
It wouldn't be too much to ask for these major media players to train their users a bit would it?
For example, a PR campaign that uses phishing techniques to push people to a web page that tells them that they "have just been landed, their PC could have been compromised, and oh, by the way, that link you clicked without thinking about it was what go you into hot water"
"Here are a few tips on staying safer"
I know it would be a drop in the ocean, but every little bit helps. The more people do it, the more it seeps into the general mindset of the population that being careful online is as important as not leaving your wallet on a bus seat.