Re: The Puritans called
I find the Lynx commercials far worse than what Kapersky has done here. Honestly, I didn't have any negative reaction to the picture at all. Yes, it happens to be a guy surrounded by women who want to meet him but I didn't get any impression at all that the message was "women can't fix a computer" and more "women will be impressed if you're smart and go to Cybersecurity conferences". Which honestly, I found amusing. None of the women depicted are swooning damsels spilling their tits everywhere whilst an heroic male swoops in and undeletes their selfies for them. They look pretty smart, various and, well, depicted as people. Not as desperate sex-objects like in a Lynx (Axe to Americans) advert.
Seriously, I'm usually pretty sensitive to how women are depicted and viewed in the IT world, and all this ad says to me is "take a date to the cybersecurity conference - you'll attract smart, capable women". The ad is fine.
Biting the hand that feeds IT
