Re: "The ad networks see no percentage in ensuring clean ads"
"Shortly thereafter they'll expand what they offer."
Yup. That's why I wrote "trustable" in my comment. As for us all paying the price - no we won't because we'll not trust them enough in the first place to turn off the blockers. The advertising industry has done irreparable harm to its business model. It's time for the publishers to get out and work out their own salvation.