"PROfessional" or "PROsumer"?
It looks someone at MS fails to understand the needs of many PROfessionals who uses their computer for true work - often very important, not only to them - but are alone, or working in small teams. Most of them don't even know there are "enterprise" licenses, and wouldn't like the nuisances of that kind of licenses anyway, they just buy one or a few PCs, and they expect to use them as their work tools. Hey, even my medical doctor has her single PC with a pro license.
I can't really understand why nobody at MS understand these are not a small percentage of Windows users, and believe they could shove down their throats a pure "consumer" experience which can have impacts on their work and impact their customers - or patients.
It looks MS management is getting quickly out of touch with reality - and you wonder why. They're trying to turn people's desktop and laptops into a bad copy of a smartphone, ignoring their real needs. Nadella's stint, and his underlings, is truly showing how idiotic a company may turn, when starting to believe all money could come from reselling user data and adverts.
Without understanding that alienating users is easy, regaining trust is not.
Biting the hand that feeds IT
