knowledge of crowds
The more data you acquire, with a feedback loop, and suitable analisys, the better the potential result. An article not so long ago talked about how long it would take for a contender to overtake google in the mapping game.
The greater the number of people who use wHere, the better the data, the greater the value for the owners.
Getting us non BMW owners to increase the quantity and quality of that data is, I think, a win-win both for users like me, as well as owners of big shineys.
Let the data get good enough, and with sufficient reference points it will, and there is the basis of the dataset needed for the self driving auto-monsters.
I suspect there will be a two or more tier product - that which is free, and that which is bundled, but in the short term, Here isn't building its business model on selling the user.
Just my (recently devalued) £0.02.
Biting the hand that feeds IT
