They haven't exactly been releasing new iPhone updates that would make it worthwhile upgrading.
The iPhone 6S+ is basically exactly the same as the iPhone 6+
The iPhone 6SE rather shockingly is there iPhone 5S with new innards.
You have excite the market by rolling out the exact same product over and over with a new go faster stripes and expecting people to Riyadh out and buy it.
They dropped popular professional applications like Aperture and they've really dymbed down Final Cut, Compressor looks like they're not even bothering ; awful UI etc and Motion is being outranked by other products.
Professional design and video was a big chunk of their market and also a huge generator of their brands image as many of the trend setters were using Apple products. They idiotically have been abandoning and annoying those people with these decisions.
Also because Apple keeps behaving so high handedly around apps like Final Cut it's actually putting people off relying on it. There's a sense that abandoned Aperture so, will they just differently drop FCP and expect us to do everything with iMovie? so many of us hedged our bets and moved to other software.
I think Apple has begun to hit that dangerous phase where companies become too "cool" for their own good and start to forget they actually have to sell products not just manage lines of adoring fans at their stores.
I still like many of Apple's products but, I think the complexity needs to wake up and smell the coffee before it's back to the days of being "beleaguered Apple",
Biting the hand that feeds IT
