Re: Quite a lot of self-promotion here !
So what you're saying is...
Instead of passing savings on to their members as a benefit, they waited until they had no other choice.
LINX cut prices due to being forced by their competition, which they could afford to do. They didn't do this because their members were getting screwed, they did it because they looked bad against LONAP.
Sounds like we agree on the 'real reason'