Re: yes i saw the icon, but still
It's called a metaphor. It's a commonly used device in English where a word or phrase is used in a context in which it's not literally true, but where the analogy is meant to convey meaning. Metaphors often exaggerate the negativity of a given situation to make a point. For example,
"The Sports Team A absolutely KILLED Sports Team B in the big game last night. They just MURDERED them."
"Your just a grammer NAZI."
"Did you see that idiot cut me off? People like that should just be SHOT."
And, of course, the example to which you responded.