Re: Nahh, the old Star Trek was for nerds...
Movie makers have been hijacking pre-existing franchises and dumbing them down for as long as movies have been a thing. Early example.
Moral: don't expect anything else of movies. Certainly not of any movie that has the word "franchise" attached, however tangentially. Artists are creative, they don't want to spend their time splashing about in someone else's imagination. Everyone associated with the Star Trek franchise since Gene Roddenberry died has been a bought-and-paid-for hack, nothing more.