Very well spotted on "location" value there. Economic rent, or rental in the case of data centers, is the biggest factor most often ignored by ISP's and operators using locations. The same enterprise ignorance happens for the tenant trader for any good or service in the high street too. That is, all increases in productivity from the enterprise above the capital and operational costs, always, get passed on in higher rent, in the end. So the only business worth getting into is real estate. And let the so called entrepreneurs do all the work for you for as long as they can remain above water. Notice how the property owner is rarely the data center operator or ISP/IXP. An IXP only survives because everything is donated. The best operator will own the freehold as well as the business. The wisest businessman will only own the land, period.