A shot across the bows for M$FT also? Wither Win RT futures? Remember Zune etc.? This is/should be about more than just new IoT devices - what about the rest of the IT world?. I work in/around IoT and must say the Nest Hub decision has caused many prospects to hold back so generally and ask some serious questions wrt viability of each element of the supply/value chain esp as many are 'startups' even if quite well funded (for now)......bad for the industry over all - thanks Google/Nest!