Reply to post: Re: Business Model

Generous Fiat Chrysler offers $1,500 for car security bugs – or two minutes of annual profit

Anonymous Coward
Anonymous Coward

Re: Business Model

But even if they're purely motivated by cash (and at core that's the usual business model, perhaps veneered with some pious hand-wringing) they're still doing it wrong - their last public software problem got them a $105M fine, lots of expensive recall work, and damaged their brand so undoing lots of expensive advertising. In response - a bug bounty that (at maximum) is worth 0.001% of that sum. Increase it fifty-fold, pay it out twenty times, and it's still just 1% of the cost of the last fuck up and good PR to boot. Bloody cheap insurance - only a pig-headed bean counter could think it worth the risk to penny-pinch on it.

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