Re: Just a small bump in the road...
You may want to hold off for the AIB cards that have more power pins, better cooling, and might be able to compete with the GTX980 when OC'd.
Of course, if you can wait until early next year, Vega will be along to *really* compete with Nvidia.
Oh, and 'high end' of the market? It's a mainstream card, and deliberately so.
With both xbox and PS using AMD chips more software will be optimised for AMD rather than nvidia in the future, meaning nvidia's iron grip on the market will slip. They are getting by on brute force power at the moment, whereas AMD seem to be taking a more measured approach.
AMD haven't won the crown yet, but they are putting in the required training :)