Intel is the gouger extraordinaire...
Historically, Intel made megabucks from gouging and squeezing its buyers into tighter and tighter margins. Stung by Intel's tactics, few companies want to go with Intel on other product lines because of their bad experience with them. Intel will remain a PC giant for as long as the PC era lasts. After that, they might as well bring down the shutters. They don't have too much goodwill to fallback on.