Cheeky but effective?
This seems to be asking suppliers to cut prices on LAST year's goods in return for continued business. An after-the-fact refund for no reason except for what smells to me like demanding a bribe. I think Tesco recently said they would stop doing the same thing to their suppliers, and Premier Foods perhaps hasn't - anyone know? But apparently it still sounds like a good idea.
The police should send in that American smut labrador.