Re: Who's behind it?
Reported elsewhere and a bit of googling later, ALP use this mob Seems to be some union involvement but at least on the surface seems like it's arms length.
In terms of parakeelia though
"Its directors include federal Liberal director Tony Nutt and the party's federal president, Richard Alston."
and
"Last financial year, Parakeelia transferred $500,000 to the federal Liberal division, making it the party's second-biggest single source of funds"
So it's quacking and walking like a duck, but by all means draw your own conclusions.