Re: Bah!
"Wouldn't it be even more effective to start legislating controls on the soda formulation itself to reduce sugar content?"
That would never get through, too much lobbying from the industry.
The way to do it is to do exactly what they have done, increase the price through tax as the sugar content increases... this will potentially have a few outcomes
1. People might cut down what they drink, if they don't the gov't collects more tax.
2. People might switch to a cheaper drink.
And the people switching to a cheaper alternative is the interesting one, as this gives the industry an incentive to lower the sugar content of its drinks without directly forcing them to do so through regulation, sure they can keep the sugar levels the same, but if pepsi drop their sugar levels to get the price of the end product down do you think coke wont do the same to compete?
Biting the hand that feeds IT
