I think one of the general problems of advertising on the internet is that the people who the advertisers pay are not the people to pay to transmit the adverts. So we get ad-stuffed web pages that are bigger than a copy of Doom.
Point is, adverts in newspapers used the resources of the newspaper, and the newspaper charged the advertisers for the paper and ink they used, and some of the surplus over those costs went to reducing the price the customer paid.
Now you're paying for your internet connection, and some places still have actual bandwidth limits or volume-related billing, and we struggle to see any benefit from the adverts. We're not even getting a colour supplement.
Biting the hand that feeds IT
