Re: The whole PDF thing has been ...
"Why do people still insist on using the hideously awful concept?"
What is hideously awful about the concept of PDFs?
What is hideously awful is the feature creep in Word resulting in truly terrible documents put out by people who think they are designers. A program to produce print-ready files has an obvious use case. A program that tries to combine the functions of a manual typewriter with a whole load of desk top publishing add ons is not.