The cloud is great at marketing, I give them that.
First the cloud company Salesforce has a huge outage. Then they lose hours of data. Then they decide they're incompetent and announce a move to the cloud. Then they raise prices with 40%: http://m.theregister.co.uk/2016/05/23/salesforce_uk_40_per_cent_price_hike/
And then after all this with absolutely no results to show for at all, this article praises them and the cloud because they have all the wisdom?
I hope Amazon paid the register well for this shameless advertisement.