Who says they need to be block-buster billion selling products to be successful?
Do people really expect smartwatches to be as ubiquitous as smartphones? No, why would they? They are not a failure if they don't match smartphone sales. They are just a watch that are selling enough to outsell conventional watches. Pebble have just gone to Kickstarter again and been 978% funded in 3 days. That's almost $10million.
Orlowski is looking at this completely the wrong way.