Re: As a consumer - 2 key issues ...
At least try to make different products have different names. Microsoft seems to intentionally piss people off by calling things the same.
"This is Windows Phone. Does that mean I can run Windows apps? Err, no."
"Ah, but this tablet runs Windows RT. Surely I can run Windows apps on that? No. Bugger."
"Never mind, my office needs Active Directory. I'll just fire up Azure Active Directory in the cloud. What do you mean, Azure Active Directory is nothing like Active Directory?"
So when something comes along called "Windows Foo", the savvy technical user knows that this is probably something completely unrelated to Windows, and may well be end-of-life in a year. The less-savvy consumer may be burned once, but is never going to touch a Microsoft product again.