The irony
They are really nice phones. The OS is pleasant to use. It isn't as costly as Apple devices. It doesn't (or didn't) track everything we do like the GoogleDroid.
It really does work well with the PCs that most people use.
It should have done well.
But Microsoft's inability to move its feet without shooting itself in them has meant that the Windows phone has absolutely no credibility.
For a start the Windows Phone 8.x ran parallel to the incredibly ( and rightly) unpopular Windows 8.x
So they couldn't exactly market it as the ideal accompaniment to your PC.
That probably was what they would have wanted.
But it would have been like [ was like] branding bottled water as being just like raw sewage.