Re: I buy golf clubs all the time because I think they will improve my game
Typical Silicon Valley CEO - total inability to measure ROI.
That is normal, your stock or unicorn horn value in the valley is not proportional to ROI or any of your financials for that matter. For that you have to STOP being a Silicon valley company and become a global company. Sun never made that transition - it was born as a silicon valley company, it grew as a valley company and it died as a valley company somewhere inside the bowels of Oracle. While it sold stuff around the globe, its mentality never grew beyond the valley borders.