Choice ? Microsoft's monopoly on the desktop due to wholesale enterprise adoption eliminated choice as did their capacity to squelch any application software that would compete with their offerings or to simply buy whatever started to become popular (ie. Frontpage).
As far as Microsoft is concerned, there is still no choice when it comes to the desktop not because there aren't alternatives but because corporate users will simply not retrain their personal or put themselves in a position where there is not an ample supply of labor that has familiarity with alternative application software.
I am not surprised by Microsoft's behavior. They have been this way for 25 years. They don't know any other way to be.
Choice ? There was never any stinkin' choice.