> ...will see $12bn worth of the $50bn annual display spend blocked by users...
It may have cost $12bn, but if the users didn't want it (as evidenced by their use of an ad blocker), there is no basis for claiming it was *worth* $12bn.
> ...will see $12bn worth of the $50bn annual display spend blocked by users...
It may have cost $12bn, but if the users didn't want it (as evidenced by their use of an ad blocker), there is no basis for claiming it was *worth* $12bn.