Continued obsession
Apparently a professional actor doing voice-overs in adverts is something to be embarrassed about. This will be news to actors the world over who think it's part of earning their living.
Company produces poll as marketing ploy, including reference to Stephen Fry. Otherwise Fry is entirely unconnected with it. But Orlowski uses it as an excuse to continue his obsession with Fry, and fills half the story with entirely unrelated bitching about him.